{"title":"The Beard Struggle","description":"\u003cp\u003eBeard care and grooming from The Beard Struggle, as products become available in the Cabinet. \u003ca href=\"https:\/\/theoakmossandivy.com\/gentlemens-corner\/\"\u003eVisit The Gentlemen's Corner\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"concentrated-cologne-oil-thunderborn","title":"Concentrated Cologne Oil - Thunderborn","description":"\u003cp data-start=\"245\" data-end=\"308\"\u003e🛡 \u003cstrong data-start=\"248\" data-end=\"273\"\u003eLong-Lasting Presence\u003c\/strong\u003e | ⚔ \u003cstrong data-start=\"278\" data-end=\"308\"\u003ePremium Concentrated Blend\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"310\" data-end=\"393\"\u003e\u003cstrong data-start=\"310\" data-end=\"336\"\u003eUp to 24 Hours of Wear\u003c\/strong\u003e – All-day scent that stays smooth, never overpowering.\u003c\/p\u003e\n\u003cp data-start=\"395\" data-end=\"476\"\u003e\u003cstrong data-start=\"395\" data-end=\"426\"\u003eHighly Concentrated Formula\u003c\/strong\u003e – A small amount delivers deep, layered impact.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"559\"\u003e\u003cstrong data-start=\"478\" data-end=\"504\"\u003eAlcohol \u0026amp; Paraben Free\u003c\/strong\u003e – No harsh chemicals. Just clean, refined fragrance.\u003c\/p\u003e\n\u003cp data-start=\"561\" data-end=\"636\"\u003e\u003cstrong data-start=\"561\" data-end=\"594\"\u003eCruelty-Free \u0026amp; Vegan-Friendly\u003c\/strong\u003e – Ethically crafted without compromise.\u003c\/p\u003e\n\u003cp data-start=\"638\" data-end=\"761\"\u003e\u003cstrong data-start=\"638\" data-end=\"693\"\u003e15 mL \/ 0.5 US fl. oz. Warrior-Glass™ Roller Bottle\u003c\/strong\u003e – Precision application. Controlled projection. Maximum presence.\u003c\/p\u003e\n\u003cp data-start=\"763\" data-end=\"863\"\u003eInfused with Thunderborn’s signature profile:\u003cbr data-start=\"808\" data-end=\"811\"\u003eWarm ambergris. Smooth violet. Grounded cedarwood.\u003c\/p\u003e\n\u003cp data-start=\"865\" data-end=\"898\"\u003eBorn of Thunder. Worn with Grace.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099688603719,"sku":"TB-COLO","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/concentrated-cologne-thunderborn_01_EN.png?v=1794584351"},{"product_id":"warriors-beard-balm","title":"Warrior's Beard Balm","description":"\u003cp\u003eA natural beard balm with a medium hold that keeps its shape through a workday without the grease. Reviewers use it to tame flyaways, add a little volume, and carry a scent that \"lasts throughout the day\".\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHold that moves.\u003c\/b\u003e Beeswax sets the shape, stays flexible.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNon-greasy.\u003c\/b\u003e Warms to a light cream and disappears into the beard.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSoftens while it holds.\u003c\/b\u003e Many men use it in place of oil on no-shower days.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA fingernail's worth\u003c\/b\u003e for a medium beard. One jar lasts months.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eEvery TBS scent, plus Loki Unscented.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":50099688636487,"sku":"WARRIOR-BALM-STOR-2021","price":23.0,"currency_code":"USD","in_stock":true},{"title":"Alfheim's Forests","offer_id":50099688669255,"sku":"WARRIOR-BALM-ALFH-2021","price":23.0,"currency_code":"USD","in_stock":true},{"title":"Valhalla's Gates","offer_id":50099688702023,"sku":"WARRIOR-BALM-VALH-2021","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Asgardian Secret","offer_id":50099688734791,"sku":"WARRIOR-BALM-ASGA-2021","price":26.0,"currency_code":"USD","in_stock":true},{"title":"Aesir's Triumph","offer_id":50099688767559,"sku":"WARRIOR-BALM-AESI-2021","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":50099688800327,"sku":"WARRIOR-BALM-VANI-2021","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Surtr's Fury","offer_id":50099688833095,"sku":"WARRIOR-BALM-SURT-2021","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Loki Unscented","offer_id":50099688865863,"sku":"Loki-Balm","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Eternal Legacy","offer_id":50099688898631,"sku":"EL-Balm","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/warriors-beard-balm_01_EN.png?v=1794584359"},{"product_id":"viking-cologne-oil-sample-kit","title":"Viking Cologne Oil Sample Kit","description":"\u003cp\u003eSix alcohol-free cologne oils in roller bottles: Aesir's Triumph, Valhalla's Gates, Asgardian Secret, Vanir's Wisdom, Viking Storm and Alfheim's Forests. Reviewers call it the best way to find the scent you will wear for years.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eOil, not alcohol.\u003c\/b\u003e Wears all day; some still smell it the next morning.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOne for every room.\u003c\/b\u003e Viking Storm daily, Valhalla's Gates for work, Aesir's Triumph for the night.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRolls, never spills.\u003c\/b\u003e Pocket-sized, carry-on friendly.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eMatches the oils and balms.\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne roll on each side of the neck. When one empties first, that is your signature.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099688931399,"sku":"SAMP-COLO","price":59.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/cologne-sampler-kit_01_EN.png?v=1794584366"},{"product_id":"concentrated-cologne-oil-beast","title":"Concentrated Cologne Oil - Beast","description":"\u003cp\u003eThe Beast cologne, Ragnarok Rising, is the signature scent from the Eddie Hall collection in a 15 mL roller bottle. Fresh and clean at the open with a rugged edge underneath. The most common review: \"within minutes, people asked what I was wearing\".\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eOpens\u003c\/b\u003e with bergamot and black pepper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSettles\u003c\/b\u003e into juniper, leather, cedarwood and tobacco.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFinishes\u003c\/b\u003e on oakmoss, patchouli and amber.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStrong. Go light.\u003c\/b\u003e One dot per wrist and side of the neck. Up to 24 hours.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e15 mL Warrior-Glass roller bottle.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Ragnarok Rising","offer_id":50099688964167,"sku":"RRising-Colo","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/the-beast-ragnarok-rising-cologne_01_EN.webp?v=1794584377"},{"product_id":"ember-ash-elixir-spray","title":"Ember \u0026 Ash Elixir Spray","description":"\u003cp\u003eThe first spray cologne from The Beard Struggle, from the Eddie Hall collection. Dark rum and burnt sugar up front, smoke, leather and ash underneath. Reviewers call it strong, warm and impossible to ignore.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLasts up to 12 hours on skin.\u003c\/b\u003e 40 percent oil concentration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProjects.\u003c\/b\u003e Built for nights out and rooms you want to be noticed in.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eOne or two sprays is enough.\u003c\/b\u003e Go easy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eLayers with the Ember \u0026amp; Ash beard line\u003c\/b\u003e without clashing.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099689291847,"sku":"BEA-ES","price":77.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/beast-ember-ash-elixir-spray_01_EN.png?v=1794584395"},{"product_id":"concentrated-cologne-oil","title":"Concentrated Cologne Oil","description":"\u003cp\u003eAn alcohol-free cologne oil in a 15 mL roller bottle that wears up to 24 hours and lasts most men six months or more of daily use. Reviewers who switched from spray colognes say they gave the old bottles away.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUp to 24 hours on skin.\u003c\/b\u003e Oil sits close instead of evaporating.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSix times the concentration\u003c\/b\u003e of a standard cologne. A dot per wrist, a swipe per side of the neck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNo alcohol, no parabens.\u003c\/b\u003e Sensitive skin wears it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNoticed up close,\u003c\/b\u003e not across the room.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eComes in every TBS scent: Viking Storm, Alfheim's Forests, Valhalla's Gates, Sjofn's Aura, Asgardian Secret, Aesir's Triumph, Vanir's Wisdom, Surtr's Fury and Eternal Legacy. 15 mL Warrior-Glass roller bottle.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Viking Storm","offer_id":50099692077127,"sku":"COLO-STOR","price":49.97,"currency_code":"USD","in_stock":true},{"title":"Alfheim's Forests","offer_id":50099692109895,"sku":"COLO-ALFH","price":49.97,"currency_code":"USD","in_stock":true},{"title":"Valhalla's Gates","offer_id":50099692142663,"sku":"COLO-VALH","price":54.97,"currency_code":"USD","in_stock":true},{"title":"Sjofn's Aura","offer_id":50099692175431,"sku":"COLO-SJOF","price":54.97,"currency_code":"USD","in_stock":true},{"title":"Asgardian Secret","offer_id":50099692208199,"sku":"COLO-ASGA","price":54.97,"currency_code":"USD","in_stock":true},{"title":"Aesir's Triumph","offer_id":50099692240967,"sku":"COLO-AESI","price":59.97,"currency_code":"USD","in_stock":true},{"title":"Vanir's Wisdom","offer_id":50099692273735,"sku":"COLO-VANI","price":59.97,"currency_code":"USD","in_stock":true},{"title":"Surtr's Fury","offer_id":50099692306503,"sku":"COLO-SURT","price":59.97,"currency_code":"USD","in_stock":true},{"title":"Eternal Legacy","offer_id":50099692339271,"sku":"COLO-EL","price":59.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/cologne_01_EN.png?v=1794584451"},{"product_id":"concentrated-cologne-oil-mountain","title":"Concentrated Cologne Oil - Mountain","description":"\u003cp\u003eThe Mountain cologne, the signature scent worn by Hafthor Björnsson, in a 15 mL alcohol-free roller bottle. Rugged woods, crisp alpine air and a deep smoky base. The review that sums it up: \"smells like a man, as my wife described it\".\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eUp to 24 hours on skin.\u003c\/b\u003e Reviewers say it outlasts the other TBS scents on them.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eStrong but not overpowering.\u003c\/b\u003e The dry-down is what people compliment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA compliment magnet,\u003c\/b\u003e strangers included.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePart of the Mountain Line\u003c\/b\u003e with the Day Tonic and balm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOne roll per side of the neck and per wrist. Start with less. 15 mL Warrior-Glass roller bottle.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099692503111,"sku":"COLO-MOUN","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/cologne-mountain-collection_01_EN.png?v=1794584470"},{"product_id":"ember-ash-beard-balm","title":"Ember \u0026 Ash Beard Balm","description":"\u003cp\u003eBeast: Ember \u0026amp; Ash Beard Balm is the medium-hold conditioning balm from the Eddie Hall collection, scented with dark rum, burnt sugar, coffee, smoke, leather and ash. One reviewer put it simply: you can see the difference on the days you skip it.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eControl that stays flexible.\u003c\/b\u003e Flyaways and shape held all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeep conditioning\u003c\/b\u003e from shea and natural butters.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNo wax, no grease.\u003c\/b\u003e Warms to a light cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSame notes as the oils,\u003c\/b\u003e so you can layer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA fingernail's worth, melted between the palms, worked back to front, shaped with a brush.\u003c\/p\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099692699719,"sku":"BEA-BB","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/beast-ember-ash-beard-balm_01_EN.png?v=1794584485"},{"product_id":"warriors-beard-balm-mountain","title":"Warrior's Beard Balm - Mountain","description":"\u003cp\u003eThe Warrior's Beard Balm in the Mountain scent, created with Hafthor Björnsson. Subtle tobacco, natural vanilla and cold alpine air in a medium-hold balm that sets the shape without stiffness or grease.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eHold that moves.\u003c\/b\u003e Beeswax sculpts, stays flexible.\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eConditions while it holds.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cb\u003eMatches the Mountain Day Tonic and cologne oil.\u003c\/b\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA fingernail's worth.\u003c\/b\u003e One jar lasts months.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"The Beard Struggle","offers":[{"title":"Default Title","offer_id":50099693649991,"sku":"Balm-TM","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0725\/8823\/0727\/files\/beard-balm-mountain_01_EN.png?v=1794584514"}],"url":"https:\/\/shop.theoakmossandivy.com\/collections\/the-beard-struggle.oembed","provider":"THE OAKMOSS \u0026 IVY","version":"1.0","type":"link"}